Programmatic Destinations

LinkedIn

❗️

Requirements for LinkedIn

• LinkedIn Marketing Account (with admin access)
• LinkedIn Ad Account ID
• Deliverable (Domain/Site-Level)
  A postal/site-level account list can be extended by delivering the domains that match to each company. Site-Level will deliver the 1-1 match to the onboarded account.

Where does the data go?
In LinkedIn Campaign Manager, under Account Assets > Matched Audiences, the segment delivered will have the prefix "180CST_"

Google DV360

❗️

Requirements for Google DV360

• Google Account
• Entity ID
  Google Account ID (MCC or CID). Remove hyphens.
• Account Type
  Refer here or your Google Representative for assistance on which account type to use.

Where does the data go?
Google Audience Manager

Facebook

❗️

Requirements for Facebook

• Facebook Marketing Account (with admin access)
• Your Facebook authentication
• Facebook ad account you want the audience delivered to
  Currently, only the ad_id is sent to Facebook

Where does the data go?
In LinkedIn Campaign Manager, under Account Assets > Matched Audiences. The segment will have the prefix "180CST_".

Managed Services

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Requirements for Managed Services

• Access to the Managed Services Destination
• Campaign Start Date, End Date, and Name

Where does the data go?
The data will be housed in our DSP, and the campaign will be managed by our service team.

Oracle Data Cloud

❗️

Requirements for Oracle Data Cloud

• A seat on ODC
• Access to Onboarding
• Account ID
• Customer
• Oracle Data Cloud AM email address
• Destination Account

Where does the data go?
Audiences will be found in your ODC seat.

Lotame DMP

❗️

Requirements for Lotame DMP

• A seat in Lotame DMP
• Access to Onboarding
• Account ID
• Lotame Delivery Folder
• Destination Account Name

Where does the data go?
Audiences will be found in your Lotame seat

Pubmatic

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Requirements for Pubmatic

• A seat in Pubmatic or a DSP account that Pubmatic can deliver to
• DP ID (Date Partner ID)
• Segment ID
  (We need to first register the segment in the platform)
• Refresh Token
  This is found in your Pubmatic admin console.

Where does the data go?
Data will be found in your Pubmatic Audience Inventory.

The Trade Desk

❗️

Requirements for The Trade Desk

• A seat in The Trade Desk
• Access to your AM
• Advertiser ID
• Brand
• Data Provider
  (Ex: 180byTwo)
• Encryption Key
• Partner ID
• TTD Account Manager Email
• Your Email

You will also need to reach out to your TTD AM to verify transfer. If using the TTD Enterprise API, you will need to request and sign an API access letter.

Where does the data go?
The data will be delivered to your TTD seat based on the information provided from above.

Beeswax

❗️

Requirements for Beeswax

• A seat in Beeswax
• Email/Username & Password for your Beeswax seat
• Buzzkey associated with your Beeswax seat

Where does the data go?
The data will be in the Segments section of your Beeswax seat.